Why telling your story isn't about the events of your life.

I wasn't on welfare, and I didn't have a tragic childhood. I mean, my father died, but that's basically the whole story. So what's a girl to do when she wants to stand out on the inter-webs? How do I craft a story that creates a sense of that ever elusive "know like and trust" thing?

Don't get me wrong, I HAVE stories! Lots of them; like the time I ran off with a waiter who I'd only know two weeks and while on the bus to NOLA an ambulance rode past, which prompted the "hey, what's your last name" conversation. Or the time I was driving to Vegas to live, had a fight with my friend and ended up in Orlando for a couple of years with virtual strangers.

But here's the thing, it's hard to craft a story around that, that will compel my dreamies to join my community or become raving fans, right? Well kinda wrong. 

I've been writing and working on other people's stories since forever. Creating stories around product launches, and promo seasons for really large corporations who overcharge for (albeit fantastic) products and services. I am really good and really successful at it. But when it comes to my own story I get lost in the shuffle of an often self deprecating mind.

THE one thing is that in order to tell your story you have to show up. As a WHOLE person.  From start to finish it's gotta be you. I don't even mean that you have to tell the sweet tragedies, but you have to use your own language.

Here's 3 ways to change a robot sentence into something authentic.

  1. I have spent the last 10 years in Corporate Sales and Marketing after attending the University of Boring and earning a BBA in Marketing. (cause, like who cares?)                                                                                                

    REFRAME: I've spent the better part of a decade earning a LOT of money for really big companies until I finally admitted that what I really wanted to do was help small businesses (think micro-biz) craft big brands and create real change for their families.
  2. I am trying to get healthy and fit, but it's hard to do when I am working all the time.     

    REFRAME: Ya know how it's hard to stay focused on losing weight when people are always bringing in sweets and snacks to work? Do they think you're a damn saint with the willpower of an Olympian? It's ridiculous right? And now that I work for myself, well let's just say, the problem isn't my co-workers. 
  3. I am no longer trying to hide my real personality in order to artificially gain clients. 
    REFRAME: What I've come to realize is that the only way I can work with my dream clients is to just say F*ck it and be myself.

So you see? Telling your story isn't about events or hardships or triumphs. I mean, certainly they can help craft your whole person, but it's not about that. It's about the content and message you've got. It's about communicating from a viewpoint that is only yours. 

Don't be intimidated by the grandness of other people's lives. You are enough as long as you are your true self. Cause like, that's who people want to do business with. 

XOXO